{"id":230936,"date":"2022-03-05T12:00:00","date_gmt":"2022-03-05T12:00:00","guid":{"rendered":"https:\/\/www.cepera.com.br\/?p=230936"},"modified":"2026-10-31T18:52:16","modified_gmt":"2026-10-31T18:52:16","slug":"cepera-mobiliza-duas-cidades-e-faz-acao-em-comemoracao-ao-dia-internacional-das-mulheres","status":"publish","type":"post","link":"https:\/\/www.cepera.com.br\/en\/cepera-mobiliza-duas-cidades-e-faz-acao-em-comemoracao-ao-dia-internacional-das-mulheres\/","title":{"rendered":"Cep\u00eara mobilizes two cities and organizes an event to commemorate International Women&#039;s Day."},"content":{"rendered":"<p class=\"wp-block-paragraph\">Company creates video tribute featuring leaders and women they lead, and a giant mockup of ketchup with labels given to women that should be forgotten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With an initiative that mobilized operations in S\u00e3o Paulo and Monte Alto, cities where Cep\u00eara has its office and factory respectively, women were honored on their day with a moving video prepared by the company&#039;s marketing team.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe idea was to surprise, move, and motivate women to become aware of their value and importance to a society with more opportunities for all, based on their examples,\u201d explains Ana Carolina Penteado, marketing manager at Cep\u00eara.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, the company has many women leaders in management positions as well as in operational roles, which is uncommon in the industry considering the numerous challenges, prejudices, and salary differences accumulated over decades. &quot;In the video, the leaders talk about their experiences and challenges with their teams and, at the end, are surprised by their team members, who talk about the motivations and attributes they value most in their leaders,&quot; points out Ana Carolina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cep\u00eara emphasizes the desire that all women be encouraged to pursue their dreams, be it a better job, a material achievement, a qualification, in short, that they fight for their goals, seeking to evolve more and more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No labels!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another action complementing the first was the installation of giant ketchup mockups in the company&#039;s courtyard and office, with labels displaying some aggressive words that many women hear in their work environments, such as &quot;crazy,&quot; &quot;insecure,&quot; &quot;quarrelsome,&quot; &quot;too sensitive,&quot; but which are ultimately torn off and replaced with the purpose that Cep\u00eara so strongly defends: &quot;Be who you want to be,&quot; written on a mirror where women admire themselves and can see their true worth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe want to leave the labels where they belong: on our products, and not on the people who contribute so much to our growth and to making us the company we have built day by day to surprise and bring flavor to so many people for 75 years,\u201d concludes the marketing manager.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Watch the video in honor of women: <a href=\"https:\/\/www.youtube.com\/watch?v=FdwzpUnUezM\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com\/watch?v=FdwzpUnUezM<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leave the labels to our products: <a href=\"https:\/\/www.youtube.com\/watch?v=ifnWeG0LrtQ\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com\/watch?v=ifnWeG0LrtQ<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Company creates video tribute featuring leaders and women they lead, and a giant mockup of ketchup with labels given to women that should be forgotten.<\/p>","protected":false},"author":1,"featured_media":230935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"class_list":["post-230936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gente-e-gestao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cep\u00eara mobiliza duas cidades e faz a\u00e7\u00e3o em comemora\u00e7\u00e3o ao Dia Internacional das Mulheres \u00b7 News Cep\u00eara<\/title>\n<meta name=\"description\" content=\"Empresa faz grava\u00e7\u00e3o para v\u00eddeo homenagem com l\u00edderes e lideradas e mockup gigante de Ketchup com r\u00f3tulos dados \u00e0s mulheres que devem ser esquecidos\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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