Aware of our responsibility, we invest in actions aimed at preserving the environment. Use, recycle, and transform!<\/p>\n\n\n\n
Companies that focus on preserving the environment in their manufacturing processes are important and are gaining increasing consumer preference. When their entire production chain, from origin to final destination of the packaging used, is carefully considered with strategies aimed at reducing waste in nature, the perception of value changes in the eyes of everyone: consumers, industry, the market, suppliers, etc.<\/p>\n\n\n\n
In 2019, Cep\u00eara consolidated a partnership with Boomera, which transforms waste into modern and durable utensils through the circular economy, including reverse logistics. This partnership defines a series of actions that will be supported by brand ambassadors, clients, marketing campaigns, and social media, aiming to promote engagement and awareness of the issue, using design and transformation to create a new beginning for packaging: circular products.<\/p>\n\n\n\n
Como explica a Gerente de Marketing da Cep\u00eara, Ana Carolina Penteado, produtos como porta-talheres, bolsas e paletes pl\u00e1sticos ser\u00e3o produzidos a partir de embalagens pl\u00e1sticas e descart\u00e1veis produzidas com material reciclado. ‘O que vale \u00e9 o engajamento de todos na cultura do reaproveitamento apoiando novos destinos a res\u00edduos com potencial de reciclabilidade. A reciclagem \u00e9 feita com embalagens laminadas de todo mercado, n\u00e3o importando de qual marca seja, o que importa \u00e9 a consci\u00eancia.’, diz.<\/p>\n\n\n\n
This is Cep\u00eara's purpose with these actions: To appreciate the best flavors of life, always remembering to preserve. A kitchen your way, combining practicality, a touch of gourmet flair, and most importantly, circularity.<\/p>\n\n\n\n
In the case of pallets produced from waste from laminated plastic packaging, whose model is equivalent to the traditional PBR, the durability is greater, between 7 and 10 years (while wooden pallets have a durability of up to 2 years), widely accepted in export processes, in addition to greater safety and hygiene. This also makes it possible to include the packaging in the value chain, preventing it from ending up in landfills.<\/p>\n\n\n\n
H\u00e1 ainda, todo um ecossistema que se beneficia desse processo de log\u00edstica reversa desenvolvido pela Cep\u00eara em parceria com a Boomera. ‘Maior gera\u00e7\u00e3o de renda para os catadores de materiais recicl\u00e1veis, redu\u00e7\u00e3o na emiss\u00e3o de CO2, um dos gases de efeito estufa e milhares de embalagens laminadas desviadas de aterros sanit\u00e1rios e recicladas’, lembra a gerente.<\/p>\n\n\n\n
Traditional yet modern, Cep\u00eara has been present in the market since 1947 with its line of condiments, preserves, sauces, and peppers, aiming to provide flavors and experiences to those who love to cook, whether professionals or amateurs. A company that considers the Brazilian palate and follows trends, constantly bringing new products to its consumers who seek experimentation and cherished memories in a simple, democratic, and authentic way. In addition to being present in restaurants, snack bars, and homes throughout Brazil, Cep\u00eara exports its products to countries in Latin America, Europe, and the United States. www.cepera.com.br. And now, products can also be purchased through e-commerce: https:\/\/www.ceperaonline.com.br\/.<\/p>\n\n\n\n
Boomera\u00ae was created to add value and new life to waste that would otherwise end up in landfills, especially materials considered difficult to recycle. Using its proprietary CircularPack\u00ae methodology, it works with the circular economy from start to finish, conducting science with a strong sense of responsibility in its materials laboratory, implementing reverse logistics in partnership with over 8,000 cooperative members, and transforming waste into circular products with a cause through extensive research, development, and innovation. Founded in 2011, Boomera\u00ae was one of the first Circular Economy companies certified as a B Corp, a member of the Ellen MacArthur Foundation, and awarded Social Entrepreneur of the Year by Folha de S\u00e3o Paulo and the Schwab Foundation in 2019, and in 2020 received recognition from the World Economic Forum.<\/p>","protected":false},"excerpt":{"rendered":"
We invest in actions that preserve the environment: using, recycling, and transforming packaging into new objects.<\/p>","protected":false},"featured_media":220002,"template":"","class_list":["post-120002","sustentabilidade","type-sustentabilidade","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n