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With the playful campaign slogan "The BEST, the BEST," the company wants to introduce consumers to the different attributes of its condiments!
Relaxed and fun, Cepêra's new campaign now unites mustard and honey lovers in a single – and delicious – product: Honey Mustard. And add to the list of mouthwatering options, Honey Barbecue Sauce.
Conceived by the Cepêra marketing team, which was also responsible, along with the trade marketing team, for the operationalization of the new campaign and the ambiance at the points of sale, strategically selected to offer a unique and innovative experience to the consumer at the time of purchase. The proposal is to highlight the differentiating factors of Cepêra products that contain wild honey, 100% natural, focusing on Mustard with Honey to reinforce the brand's purpose: "To provide flavors with experience".
The points of sale were themed around a mustard tree, creating a union of natural elements: mustard seeds and plantations + wild honey, forming an experiential journey with elements such as stickers, claims, frames, shelf strips, stoppers, and floor displays with information about the product line, where consumers can obtain important information about the product, such as: "made with wild honey, imported mustard seeds," in addition to emphasizing the possibilities of combinations, such as snacks, salads, meats, and fish.
Consumers can scan the QR code to learn more about products made with Cepêra Honey, including recipe ideas, fun facts, and product information.
As explained by Cepêra's marketing manager, Ana Carolina Penteado, the strategy behind the "A MELhor, MEL bem" campaign was designed to enhance the shopper experience within the point of sale. The presentation of the materials aims to highlight the products' unique features and new ways to use them, because the flavor of life has no recipe. This action focuses on the brand's purpose, "Providing flavors with experience," and also on conversion. The expectation is to translate these actions into positive sales figures and brand recognition.
The campaign will be widely publicized on the brand's social media channels @saborescepera.
