NEWS

61 publications

Safety and quality1 minCepêra reinforces its culture of safety and quality with the 19th SIPAT in Monte Alto/SP.Between June 9th and 14th, Cepêra held the 19th edition of SIPAT (Internal Week for the Prevention of Workplace Accidents) at its factory located in Monte Alto...Read →Cepera reinforces safety and quality culture with the 19th SIPAT in Monte Alto/SP. Between June 9th and 14th, Cepera held the 19th edition of SIPAT (Internal Week for the Prevention of Workplace Accidents) at its factory located in Monte Alto. Safety and quality1 minThe 18th SIPAT (Internal Week for Accident Prevention) and Quality Week bring activity to the Cepêra factory.Read →The 18th SIPAT (Internal Week for Accident Prevention) and Quality Week brought activity to the Cepera factory. Safety and quality were paramount; the event, focused on safety and best practices, included lectures, hands-on activities, and a raffle for prizes for employees... People and management1 minCepêra's Industrial Director participates in Fispal Women Connected.Read →Cepera's industrial director participated in FISPAL Women Connected, an event focused on women leading the food and beverage industry. Alessandra Alves, who shared her career path and achievements, was present and spoke about her career path and accomplishments. Mark2 minCepêra's new factory facade reflects its positioning with inspiring art.Read →Cepera's new factory facade reflects its positioning with inspiring art. Visual artist Mena was responsible for translating the emotional connection of creative freedom when preparing unique culinary inventions... Partnerships2 minBob's and Cepêra expand their partnership with the launch of Bob's Grill Sauce.Read →Bob's and Cepera expand partnership with the launch of Bob's Grill sauce. Following the success of the Big Bob sauce and the Bob's Burger & Salad sauce, Cepera and Bob's, the first fast-food chain and franchise in the sector in Brazil, are expanding the Bob's line... Mark4 minCepêra MayonnaiseRead →Cepera mayonnaise is a brand with a creamy texture, exceptional consistency, and authentic flavor. Cepera mayonnaise is gluten-free and produced with eggs from free-range chickens... Fairs1 minCepêra brings to the APAS SHOW new condiments for different reinventions.Read →Cepera brings to the APAS Show new condiments for different reinventions, including a collaboration with renowned influencer and master grill chef, Netao Bom Beef – from the Assador line that takes recipes to another level of flavor... New releases1 minCepêra launches Ketchup Pickles: with an exclusive recipe made with real pickles.Read →Cepera launches ketchup pickles: with an exclusive recipe made with real pickles. New product launch promises an explosion of flavor: with a recipe featuring an exclusive paste of real pickles!. Fairs1 minCepêra participates in the Post-NRF event promoted by ABRAS with a booth full of new products and launches.Read →Cepera participates in a post-NRF event promoted by Abras with a booth full of new products and launches, and also makes a donation to the NGO 'Amigos do Bem' representing its years of existence in celebration of the company's 77th anniversary. Promotions2 minCepêra reinvents summer with promotional campaign in Riviera.Read →Cepera reinvents summer with promotional campaign in Riviera. Giveaways and product tastings marked the success of the campaign... Promotions2 minCepêra bets on point-of-sale ambiance and a fun pun to promote Mustard with Honey.Read →Cepera bets on point-of-sale ambiance and a fun pun to promote its honey mustard. With a playful campaign slogan of "the best, honey well," the company wants to present consumers with the different attributes of its condiments! New releases3 minLentils and carrots complete the line of ready-to-use products, "Just right, it's ready!"“Read →Lentils and carrots complete the line of ready-to-use products, "just right, it's ready!" These versatile new products can be used in various recipes and are also ideal for creating quick and healthy dishes. New releases2 minCepêra presents a new line of ready-to-use products, "Just right, it's ready!"“Read →Cepera presents a new line of ready-to-use products, "just right, it's ready!" These versatile products can be used in a variety of recipes and are also ideal for creating quick and healthy dishes. Mark6 minDiscover our Ketchup lines.Read →Discover our ketchup lines. Cepera ketchup is practically a unanimous favorite in Brazil, isn't it? To please everyone, Cepera offers a variety of formats and versions to suit... Partnerships1 minNetão, from Bom Beef, and Cepêra form a partnership.Read →Netao, from Bom Beef, and Cepera form a partnership. Together, they will reinvent flavors to create the best barbecue with mouthwatering recipes using the brand's products. Promotions2 minCepêra will draw 91 daily prizes worth R$400.00 each and 3 draws of R$20,000.00 each.Read →Cepera will be raffling off 91 daily prizes worth R$400.00 each and 3 raffles of R$20,000.00 each. The promotion promises to boost sales and increase sell-out with the campaign "Cepera invents, you reinvent".“ Partnerships1 minCepêra will be the official sponsor of sauces and condiments for the 4th consecutive year at the São Paulo Oktoberfest 2023.Read →Cepera will be the official sponsor of sauces and condiments for the 4th consecutive year at the São Paulo Oktoberfest 2023. Through partnerships, Cepera will be present at the sixth edition of Oktoberfest in São Paulo as an official sponsor with its line of sauces and condiments. Mark2 minCepêra is investing in commercials on both broadcast and cable TV with a campaign aimed at reintroducing the brand.Read →Cepera is investing in commercials on both broadcast and cable TV with a campaign aimed at re-presenting the brand. The brand is trending and increasing demand for its products on store shelves, and retailers need to be aware of this increased demand to meet the needs of consumers seeking its products. Fairs3 minCepêra wins POPAI Brazil Award: Best Promotional Campaign at APAS Show 2023Read →Cepera wins POPAI Brazil award: Best promotional action at APAS Show 2023. The brand was recognized among 880 brands, including giants in the food sector, for offering the "best large-scale stand promotional action".“ New releases3 minCepêra presents its new line of grains and legumes, "Just right, it's ready!", in Tetra Recarga packaging.Read →Cepera presents a new line of grains and legumes "just right, it's ready!", in Tetra Recart packaging. There are those who love to cook but don't have much time for it, and there are also those who aren't very good at it, but still don't give up... Mark2 minCepêra grows 24%, with emphasis on high value-added products that boost supermarket results.Read →Cepera grows 24%, highlighting high value-added products that boost supermarket results. The brand's innovations, focused on category development, don't stop, always aiming to meet the current needs of consumers. Partnerships3 minCepêra is chosen by Knorr to produce, sell and distribute its new line of gourmet tomato sauces.Read →Cepera has been chosen by Knorr to produce, sell, and distribute its new line of gourmet tomato sauces. This unprecedented partnership took into account the fact that Cepera has been a benchmark in the Brazilian sauces and condiments market for over 75 years. Partnerships2 minBob's and Cepêra bring Bob's Burger Salad Sauce to consumers' homes.Read →Bob's and Cepera bring to consumers' homes the iconic and exclusive Bob's Burger Salad sauce, created in one of Bob's kitchens many decades ago, now under a new name. Mark1 minCepêra presents a new institutional video in celebration of its 75-year history.Read →Cepera presents a new institutional video in celebration of its 75-year history. The brand's essence, values, and growth can be seen by all fans and admirers of the brand. Fairs2 minCepêra makes an appearance at ExpoPizzaria and presents its new tomato sauce.Read →Cepera makes its presence felt at Expopizzaria and presents its new tomato sauces. The fair, in its 10th edition, takes place between July 11th and 12th in São Paulo and brings together new products and services for professionals in the sector. New releases4 minCepêra presents its new line of "Real Sauce," which lives up to its name: more flavor and intensity!Read →Cepera presents its new line of real sauces, which live up to their name: more flavor and intensity! New releases include natural tomato, basil, original, and mini meatball flavors. The line uses Tetra Recart packaging sourced from sustainable sources. People and management2 minCepêra gathers more than 600 participants in the 'Circuito do Sabor' event.‘Read →Cepera gathers more than 600 registered participants in the 'Flavor Circuit' event. People and management participants were divided into the modalities of biking, walking and running. Partnerships1 minBob's and Cepêra join forces to bring more flavor to the homes of fans of both brands.Read →Bob's and Cepera join forces to bring more flavor to the homes of fans of both brands. Famous Bob's burgers can be found in retail stores, in a frozen version, in addition to the Big Bob sauce, produced by Cepera at the invitation of the chain. People and management2 minCepêra mobilizes two cities and organizes an event to commemorate International Women's Day.Read →Cepera mobilizes two cities and carries out an action in celebration of International Women's Day. People and Management: the company records a video tribute with leaders and women they lead, and a giant ketchup mockup with labels given to women that should be forgotten. Mark3 minCepêra celebrates 75 years of innovating flavors.Read →Cepera celebrates 75 years of innovating flavors. The brand currently exports products to countries in Latin America, as well as Europe and the United States. Partnerships2 minCepêra partners with the Capim Santo Institute and offers 3 free gastronomy workshops in the Rocinha community (Rio de Janeiro).Read →Cepera establishes a partnership with the Capim Santo Institute and offers 3 free gastronomy workshops in the Rocinha community (RJ). The goal of these partnerships is to professionalize people who already work in restaurants in the region and create a new source of income for local residents. New releases3 minNew UMAI line with products focused on oriental cuisine.Read →The new Umai line features products focused on Asian cuisine. The line includes tare, teriyaki, creamy wasabi sauce, and soy sauces in light, ginger, and premium versions. This new product line promises even more flavor to your dishes... New releases2 minCepêra brings new products in ketchup, sauces, mayonnaise, and peppers with simultaneous launches.Read →Cepera brings new ketchup, sauces, mayonnaises and peppers with simultaneous launches: bacon and curry ketchup, garlic, Worcestershire and steak sauces, sriracha mayonnaise, salsa and onion mayonnaise, sweet chili Thai pepper sauce and buffalo wings. Mark2 minWe created a new consumer experience at the point of sale, with the new end-of-aisle display for the flavor.Read →We created a new consumer experience at the point of sale, with the new end-of-aisle display where different types of flavors perceived by the tongue are explained in a fun and interactive way, complete with a "humor meter" and Instagram filters via QR code... Mark2 minThe 12 signs of the zodiac are featured in the new edition of Ketchup Original with special and fun phrases.Read →The 12 signs of the zodiac are featured in the new edition of the original ketchup with special and fun phrases. The Cepera brand also associates the flavors of its products with each element and the signs of the zodiac in its new campaign. Mark3 minCepêra is betting on a circular economy by transforming its packaging into cutlery holders, bags, and pallets.Read →Cepera is betting on a circular economy by transforming its packaging into cutlery holders, bags, and pallets. Aware of our responsibility, we invest in actions aimed at preserving the environment. Use, recycle, and transform! Safety and quality1 minAnother achievement: FSSC 22000 certification, which attests to the safety and quality of our products and manufacturing processes.Read →Another achievement: FSSC 22000 certification, which attests to the safety and quality of our products and manufacturing processes. Safety and quality benefits include transparency regarding food safety, risk minimization, brand protection, improved management of the entire supply chain, among others. Partnerships1 minWorld Hamburger Day, in partnership with Swift, rewards engaged consumers with a kit.Read →World Hamburger Day in partnership with Swift rewards engaged consumers with a kit. The partnership between Cepera and Swift, through the customer relationship program "Swift Delights," involved preparing a kit with... Partnerships1 minCepêra supports Bullguer in a solidarity action on National Hamburger Day, with 70% of the proceeds going to CUFA.Read →Cepera supports Bullguer in a solidarity action on National Hamburger Day, where 70% of the proceeds will go to CUFA. The Bullguer chain, specializing in smashburgers, is promoting the sale of the Bullger Bag, a combination of products created with the support of partner brands... Mark2 minHigh quality and a diverse portfolio have pleased consumers.Read →High quality and a diverse portfolio have pleased consumers. The brand is known for its growing product line. 130% Partnerships2 minCepêra launches 'Cepêra in Pepper Flavor' campaign in partnership with Cinemark.Read →Cepera launches 'Cepera in the Flavor of Peppers' campaign in partnership with Cinemark. Unusual partnerships, yes, but with lots of flavor and innovation! Proof of this is Cepera's new campaign in partnership with Cinemark to promote its line of peppers... Partnerships1 minPepper FlavorRead →Cepira in the Pepper Flavor Partnerships: Cepira has just closed a partnership with Cinemark and, to celebrate, the companies are promoting the campaign "Cepira in the Pepper Flavor". In the action, the brands are looking for ambassadors... Mark2 minCloser to retail, Cepêra creates a new logic for product display!Read →Closer to retail, Cepera creates a new logic for product display! With a portfolio of over 150 SKUs including condiments, sauces, peppers, preserves, olive oils, tomato products, flavorings, and sweets, Cepera has defined actions for this year... Mark2 minCepêra harvests 30 million kilograms of tomatoes per season and projects growth of 20% in 2021.Read →Cepera harvests 30 million kilos of tomatoes per season and projects growth of 201% in 2021. The brand's partner producers meet various requirements beyond quality, such as technological levels, terrain topography, and distance to the factory. Promotions1 minCepêra launches the "Connected by Flavor" campaign with double prizes this Christmas.Read →Cepera launches "Connected by Flavor" campaign with double prizes this Christmas. Cepera will be raffling off 100 prizes to 100 registered participants in its new promotion, and what's even better: the winners will be able to show all their Christmas love... Promotions1 minCepêra promotes reading in an action for Children's Day.Read →Cepera promotes reading in an action for Children's Day. Cepera's action for Children's Day aims to encourage the habit of reading. Mark1 minCepêra launches e-commerce and enhances user experience with the brand.Read →Cepera launches e-commerce and expands user experience with the brand. With the goal of promoting an easy, intuitive, and completely secure shopping experience for the public, Cepera has just launched its e-commerce platform, which features more than 150... New releases2 minCepêra Flavored Sauces line gains new flavors and glass packaging.Read →Cepera's line of flavored sauces gains new flavors and glass packaging. Launching with five flavors: original tomato sauce, Alfredo, 4 cheeses, Madeira, and mustard, these special sauces combine quality with the taste of homemade recipes. People and management1 minOperations during a pandemic.Read →Operations in times of pandemic: people and management. After the initial shock of the pandemic, we soon found ourselves surrounded by a scenario of many doubts and very few answers. Only one certainty prevailed: the... New releases1 minCepêra presents a new line of flavored mayonnaises.Read →Cepera presents a new line of flavored mayonnaises. The Cepera flavor line continues to grow! The mayonnaises have just arrived on the market in the original version (320g) and also in the delicious cheddar flavor, whose recipe... Partnerships1 min#CepiranaRecipe: new partnership between Cepêra and ChefTVRead →#cepiranareceita: new partnership between Cepera and ChefTV. Partnerships: we value simple, democratic, and authentic cuisine. The kind that is original to our culture and our homes, where the recipe is not imposed by rules and techniques and... Partnerships1 minCepêra sponsor of VIP Box 011Read →Cepera, sponsor of the 011 box, was present at the Anhembi Sambadrome in two boxes: the 011 box, located next to the drum section's retreat area, which featured a Cepera stage... Promotions1 minCêpira on the BeachRead →Cepira on the beach promotions: mission accomplished with success and total satisfaction! During the Carnival festivities, Cepira prepared a series of events that livened up the coast of São Paulo, with giveaways, tastings... Promotions1 minCepêra launches the campaigns “Cepêra at home” and “Let's do this together”Read →Cepera launches "Cepera at Home" and "Let's Do This Together" campaigns. Cepera, always attentive to the customs and preferences of its customers and focused on promoting flavorful and heartfelt experiences, has just launched two campaigns... Partnerships1 minCepêra, official sponsor of the Camarote Bar Brahma 2020Read →Cepera, the official sponsor of the Bar Brahma 2020 VIP area, partnered with other organizations to provide promotional activities and kits for event influencers, an Instagrammable space, giant mockups, and the "Cepera Mayonnaise.". Mark1 minYellow Mustard: 2nd place in the Estadão Paladar RankingRead →Yellow mustard: 2nd place in the Estadão palate ranking. Experts Luiz Filipe Souza, chef at Evvai, Julien Mercier, French consulting chef, and chef and director of Le Cordon Brasil, Renata Braune, met in the kitchen... Mark1 minCepêra receives ABRE Award with new line of sauces.Read →Cepera receives award and launches new line of sauces. The brand features an exclusive, easy-to-use spout lid that allows you to choose the dosage. Thanks to its design and ergonomics, the lid provides a complete seal, leaving no residue... Mark1 minIn rapid expansion, Cepêra presents new products.Read →In full expansion, Cepera presents new features: a new logo and a new slogan: 'The taste of life has no recipe', for the brand. New cafeteria facilities for employees and new robotic equipment for... Mark1 minNew campaign: Cepêra de-gourmetizes!Read →New campaign: Cepera de-gourmetizes! Going against the grain of the 'gourmetization' of food, Crispin Porter + Bogusky Brazil launches the "Mamma Cepera" campaign for Cepera, using humor to reinforce the... Mark1 minMeet the smallest food truck in Brazil.Read →Meet the smallest food truck in Brazil! Since March 6th, the streets of São Paulo have been graced by our "little food truck," a smart vehicle less than 3 meters long, adapted for assembling and serving food... Mark1 minCepêra has a new home on Facebook: Sabores CepêraRead →Cepera has a new home on Facebook: Sabores Cepera. Cepera launches its new Facebook page today, Sabores Cepera. We'll have lots of news soon.

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