Cepêra is investing in commercials on both broadcast and cable TV with a campaign aimed at reintroducing the brand.

The trend is towards increased demand for products on store shelves, and retailers need to be aware of this increased demand to meet the needs of consumers seeking these products.

Starting this month, Cepêra will be airing commercials on both broadcast and cable TV with the goal of "Providing flavors with experiences" and winning over more and more "Cepêra lovers," that is, admirers of the brand.

With the positioning "We invent, you reinvent," Cepêra is betting on this new initiative to get closer to millions of consumers across the country. As a result, demand for products at the point of sale, driven by television advertising, is expected to increase, and shelves will be filled with the brand's products. In other words, it's best not to run out of Cepêra products on the shelves!

The idea, as explained by Carolina Penteado, Marketing Manager of the company, is to share Cepêra's purpose, which is to be "a company that invents, so that the consumer can reinvent new possibilities and dishes".

In a fun and lighthearted way, the commercial uses humor to talk about the diverse consumer profiles and how Cepêra is ready to cater to them all. Whether it's those who value the experience of preparing the dish, believing it's as important as eating it, or those who prefer quick and easy meals, the commercial will feature different recipes, from a sandwich with Original Ketchup to a super recipe for Honey Mustard with delicious salmon.

The commercials will air during lunchtime, between program breaks from 11 AM to 2 PM, on Globo, Band, Record, SBT, and RTV. They will be shown between programs like Globo Esporte, Jornal Hoje, Mais Você with Ana Maria Braga, Sessão da Tarde, Temperatura Máxima, Jogo Aberto, Domingo Legal, Os Donos da Bola, Melhor da Tarde, Hoje em Dia, and many more, such as Masterchef and Mestre dos Sabores. On cable TV, commercials will be shown between programs like Que Marravilha, Vai Dar Sabor, Tempero de Família, Um Dia de Chef, Comer Bem Que Mal Tem, among others. In parallel, the brand will continue its strong digital presence, where it already conducts various campaigns.

Cepêra's proposal is to give more visibility to its products, "reintroducing Cepêra to the consumer, showing that it is a specialist in flavors!"“

Watch the commercial that's already winning over consumers all over Brazil: https://www.youtube.com/watch?v=rPWlxZQgdKM