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The brand was recognized among 880 brands, including giants in the food sector, for offering the "Best large-scale promotional stand campaign".“
Cepêra is among the winners of the APAS Show POPAI 2023 Stand Award, an initiative of APAS – Associação Paulista de Supermercados (São Paulo Supermarket Association) organized and operated by POPAI Brasil – Associação Brasileira de Marketing no Varejo (Brazilian Retail Marketing Association), which aims to encourage and recognize the efforts involved in the solutions planned and executed in the stands within the Fair.
Awarded in the Best Promotional Campaign category, Cepêra won the bronze prize among large-scale booths at APAS SHOW. This category considers the best promotional campaigns developed to attract the public to the booth. Recognized among 880 brands present, including giants in the food sector.
According to the company's marketing manager, Ana Carolina Penteado, the event was designed to give all visitors a fantastic experience that engaged all their senses: sight, hearing, taste, smell, and touch. “We had an Instagrammable space, an olfactory sensory card, a QR code with recipes, a meeting room reminiscent of our grain plantations, and, of course, a tasting of Cepêra's new beans, served with feijoada, bringing a touch of the Brazilian spirit that has permeated the brand's history for over 75 years in the market, in addition to allowing them to sample our flavor,” she concludes.
Check out the details of each action carried out by Cepêra during APAS SHOW 2023 that earned it the POPAI Award:
Instagrammable Space: When visitors entered the space to take their photo, they stepped on grass reminiscent of our plantations. Additionally, they could position themselves behind an acrylic panel displaying our decorative grains, creating the sensation of being almost inside our boxes. After participating, visitors received a bean to plant, encouraging them to sow a better future for the planet. This bean, laser-engraved with the Cepêra brand logo, became a souvenir of the event to take home.
Sensory card: inside our stand we had olfactory cards with images of some of our products. By removing the protective film, the visitor smelled an aroma that they had to identify. After participating, the visitor took the card, which contained a QR code with a recipe, and also received the product that was part of the recipe.
Meeting room: It resembled our grain fields, where the foliage walls and grass floor transported the visitor to a harvest field. All this to the sound of winds passing through the foliage and the aroma of the countryside. Meeting and consultation participants received a bag with a new product from the Cepêra grain line, a kit to plant our grain, and an eco-friendly pot made from a mixture of recycled materials such as cellulose fibers, rice husks, and others.
Tasting: Visitors also had the opportunity to sample Cepêra's new beans, served with feijoada, showcasing a bit of the Brazilian spirit that has permeated the brand's history for over 75 years in the market, in addition to tasting our flavor.
