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Cepêra apresenta nova linha de grãos e legumes “No ponto, tá pronto!”, em embalagem Tetra Recart

New releases

Cepêra presents its new line of grains and legumes, "Just right, it's ready!", in Tetra Recarga packaging.

3 min reading

There are those who love to cook but don't have much time for it, and there are also those who aren't very good at it but still wouldn't give up that delicious flavor. And then there's Cepêra, always with new products to cater to both types of customers.

Proof of this is the new product line that has just been launched by Cepêra, expanding the Recart Cepêra Line, which started with the Real Sauces and now has new products based on grains and vegetables.

Cepêra has introduced two consumer lines: seasoned beans, in Carioca and Black varieties, with the tagline "Heat in 2 minutes and reinvent in the kitchen!", and "Season your way!": White Beans and Chickpeas. Other products in this line are planned for release in the coming months.

As the company's marketing manager, Ana Carolina Penteado, explains, Cepêra's purpose is to offer flavor and experience to Brazilians with its line of condiments, preserves, sauces, sweets, and peppers, and now also to value and serve consumers in their preparations, especially those trivial everyday dishes. "That's why our motto is 'we invent, you reinvent!'".

Beans

Beans are one of the most traditional foods in Brazilian cuisine and also one of the most consumed. However, preparing them can be a task that discourages many people from eating them daily.

That's where Cepêra comes in, so you can reinvent, and that's where ready-to-eat beans in Tetra Recart packaging come in: First of all, convenience is one of the biggest benefits of ready-to-eat beans. Just put them in a new container and heat them up; in 2 minutes you have a hot and delicious dish to enjoy.

No preservatives, no mistakes, and no waste.

Always attentive to market trends that prioritize ease of meal preparation, Cepêra offers the new Recart line, whose main objective is to make consumers' lives easier, with total practicality and the great taste of homemade food, without the work and worries that entails. In other words, Cepêra is expanding its portfolio once again to cater to all types of consumers, from those who don't have time to prepare their meals, to those who are afraid to use a pressure cooker, who always forget to soak the food… it doesn't matter. That's why Cepêra's motto is "We invent, so you can reinvent.".

This new line offers versatility in the kitchen, being usable in various recipes, ideal for creating quick and healthy dishes such as salads, hamburgers, soups, and even some types of stews. Therefore, if you are looking for practicality and flavor when preparing your meals, the Cepêra "No ponto, tá pronto" line is an excellent option. They represent an easy and quick way to maintain a healthy and balanced diet for your daily life.

How are the grains in the box produced?

After harvesting, the first step is to wash the selected grains.

The grains are placed inside the packaging in water and salt, or in the case of the seasoned version, with natural spices.

The packages are sealed and lined up side by side.

Once organized, the boxes are placed in an autoclave – a kind of giant pressure cooker that, in addition to cooking the grains, also sterilizes them, ensuring greater flavor, aroma, and food safety.

And there's more to come.

In addition to beans and grains, the Recart line will gain more ready-to-eat options, "Season it your way!": White Beans, Chickpeas, Lentils, Peas, Carrots, Corn, Duet and Mixed Vegetables.

More information can be found on Cepêra's social media channels @saborescepera.

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