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Available in Tomato, Basil, Original, and Mini Meatball flavors, the line uses Tetra Recart packaging sourced from sustainable sources.
Forget everything you know about sauce. It's time to discover the real sauce! And this novelty is presented by Cepêra, with its new line whose main ingredient is tomato. And lots of tomato, offering a more natural, healthy product in 390g Tetra Pak packaging.
The brand brings with its new line a homemade touch with much more flavor, combined with the convenience of a boxed sauce. There's nothing like finding a real sauce in the market with the taste of "grandma's cooking," right? The difference is that you just open it and use it!
The tomato sauce line is composed of four categories: Original, Basil, Mini Meatballs, and Natural Tomato. Learn more about each one:
Original Tomato Sauce: Made with fresh ingredients (tomatoes, parsley, black pepper, and bay leaf) and no preservatives. Ready-to-use sauce!
Basil Tomato Sauce: Made with fresh ingredients, seasoned with basil, bay leaf, black pepper, garlic, and onion; and without preservatives. Ready-to-use sauce!
Tomato sauce with mini meatballs: Made with mini beef meatballs, a touch of parsley, onion, garlic, and black pepper. Ready-to-use sauce!
Natural Tomato Sauce: That's right! Just tomatoes and nothing else! No salt, no preservatives, just tomatoes so you can create your sauce your way, with your special touch!
Tetra Recart® packaging
And there's more news! Cepêra sauces will be packaged in Tetra Recart, from Tetra Pak®, which is a carton packaging exclusively for solid and semi-solid foods, offering consumers sustainable packaging that prioritizes food safety.
In addition to being environmentally friendly, it's a model that offers operational and distribution gains, as well as better point-of-sale exposure: its rectangular shape occupies up to 30% less shelf space compared to cans and glass bottles. The cartons are also lighter – about 60% less weight than a can, for example, considering a packaging material weight of 400g – and it also reduces transportation costs, mitigating carbon emissions.
Furthermore, thanks to the advanced technology involved in processing and packaging, Tetra Recart preserves quality and nutrients, ensuring our sauces are ready to eat with even more flavor and intensity!
As explained by Cepêra's marketing manager, Ana Carolina Penteado, this packaging was designed to simplify life in the kitchen, as it can be opened by hand only, without any tools or scissors, since the production system uses a laser closure, which makes handling much easier and faster for the consumer when opening the box.
More information can be found on Cepêra's social media channels @saborescepera.
About Cepêra: We have existed since 1947, offering condiments, preserves, sauces, and peppers for those who believe that life has so many flavors and so many emotions. Our purpose is to provide the flavor of Brazilian creativity and experiences to those who love to eat and take risks in creating new recipes. We value authenticity and fun, breaking patterns when it comes to food! Cepêra fits into what is tasty and pleasurable, where the recipe is not imposed by rules and techniques, but by those who truly know what is good. After all, the flavor of life has no recipe! In addition to being present in restaurants, snack bars, and homes throughout Brazil, Cepêra exports its products to countries in Latin America, Europe, and the United States. www.cepera.com.br
About Tetra Pak: Tetra Pak is a world leader in food processing and packaging solutions. Working closely with customers and suppliers, it offers safe, innovative and environmentally sound products that meet the needs of hundreds of millions of people in more than 160 countries around the world every day. With more than 25,000 employees, Tetra Pak believes in responsible industry leadership and a sustainable approach to business. The slogan “Protects What’s Good™” reflects its vision of making food safely available wherever it is needed.
