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Participants were divided into the categories of biking, walking, and running.
Sunday, May 1st, was a memorable day for participants and organizers of the "Circuito do Sabor" (Flavor Circuit), a successful event promoted by Cepêra. To celebrate the company's 75th anniversary and Labor Day, employees and residents of Monte Alto and the surrounding region gathered with great enthusiasm to walk, run, and cycle – the sporting activities included in the event.
The Flavor Circuit started at 8 am, and those who opted for the walk covered a 4km route, starting from Farinha Seca to the entrance of Cepêra, in Ibitirama.
For the cycling and running categories, the 7km route started at the Santo Agostinho Church in the Alvorada neighborhood and finished at the same destination, ending at the company's entrance.
The event had over 600 registrations, in addition to other participants and companions who also attended the festivities. All registrants received medals for their participation and, upon arrival, were greeted with a breakfast to replenish their energy.
In partnership with Unimed, ambulances were made available for support, and there were water distribution points along the entire route. The Military Police and the Municipal Civil Guard also provided support along the way.
The Costa family, owners of Cepêra, made a point of being present, and through its owner, Décio, emphasized that the event exceeded all expectations. "Much pride and gratitude to all the people who helped build this history," he highlighted.
Alongside an exhibition of the company's products – from the oldest lines to the current ones – Décio told a bit of the story behind each one, mentioning that each product is like a child: "We started with the spices, then came the sauces (pepper and mustard), then the ketchup, and so the family grew."“
Décio Filho, president of the company, commented on the possibility of the event becoming an annual tradition held in May, the month in which Monte Alto's anniversary is also celebrated.
Reinforcing that the intention was not competition, but rather camaraderie, he thanked everyone involved in organizing the event, including everyone from the Cepêra team. At the end of the ceremony, three bicycles were raffled off, one for each sporting discipline.
