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Currently, the company exports products to countries in Latin America, as well as Europe and the United States.
There are plenty of reasons to celebrate for Cepêra! After all, it's 75 years of a history written with great boldness, overcoming challenges, innovation, and a firm purpose of bringing more flavor to the lives of Brazilians. In fact, what drives the company is providing gastronomic experiences for all audiences, from amateurs who attempt true alchemy when preparing their meals, to experts with their most sophisticated dishes.
Cepêra was founded on January 15, 1947, by Abílio Cepêra, as a company specializing in spices and bottling mustards. In 1967, he sold it to Décio Costa, who owns it to this day.
Following the acquisition, in addition to spices, Cepêra began selling chili sauces, pickles, and packaging olives, expanding its product mix. Over time, the small factory, located in the eastern region of São Paulo, moved to Itaquaquecetuba before finally settling in Monte Alto, a city that welcomed it and witnessed the company's growth since 1981, when the first tomato harvest took place. In fact, it was from then on that Cepêra began producing sweets and tomato-based products.
Another milestone in its history was in 1990, when Cepêra gained national visibility thanks to its presence on the fondly remembered "Ofélia's Wonderful Kitchen," a cooking show on TV Bandeirantes hosted by Ofélia Anunciato, who, in addition to using Cepêra products in her dishes, also promoted them to her viewers. Around the same time, Cepêra licensed products from the Senninha line, in partnership with the Ayrton Senna Institute, which maintains a commitment to serving children in social projects. Jams and condiments such as ketchup and mustard comprised the line, which remains active to this day.
In 2000, Cepêra's operations were centralized in Monte Alto, after receiving investments for the expansion of its manufacturing plant, with new machines and production lines. Increasingly rooted in the region, in 2012 it was time to invest in the construction of the Distribution Center, unifying production, logistics and distribution in the same location, definitively ceasing operations in Itaquaquecetuba.
Currently, Cepêra has 18,000 m² of built area and 200,000 m² of land, with approximately 300 employees, where it produces condiments, preserves, sauces, and peppers. Among the brand's great successes is the Sabores Cepêra line, developed with special recipes to satisfy demanding palates. Composed of products with differentiated recipes and packaging, the line innovated the food market, with unique flavors and greater convenience in the consumer's daily life.
And that's exactly what Cepêra believes in: rescuing the simple things, the special moments around a table, valuing simple, democratic and authentic cuisine, the kind that brings the flavors of home, of family moments and of our culture.
Cepêra is a traditional yet modern company, restless and avant-garde, whose purpose is to provide flavors and experiences to those who love to cook, whether professionals or amateurs. It considers the Brazilian palate and follows trends to constantly bring new products to consumers seeking experimentation and emotional memories in a simple, democratic, and authentic way.
And this is how it intends to continue for the next few years: continuously investing in high technology combined with observation of consumer behavior to offer an increasingly complete mix of flavor and gastronomic experience. Today there are more than 150 SKUs of pure flavor, dedication and innovation, and there is still much more to come!
