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Following the success of Big Bob Sauce and Bob's Burger & Salad Sauce, Cepêra and Bob's, the first fast food chain and franchise in the sector in Brazil, are expanding the Bob's At Home line with the launch of Bob's Grill Sauce.
The new product offers a unique barbecue flavor with a smoky touch, perfect for sandwiches, meats, snacks, salads, and more. The goal is for consumers to bring the classic Bob's flavors home and incorporate them into their daily lives with great convenience and versatility.
According to Cepêra's CEO, Décio da Costa Filho, the partnership with Bob's has been long-standing, demonstrating the brand's confidence in the quality of products developed by Cepêra. Cepêra focuses on reinventing flavors and extending those flavors beyond the store, as was the case with the development of Bob's Grill Sauce, reinventing it in the same way it's consumed in stores. "From the manufacturing of the sauces to their arrival in stores, we insist that everything is in accordance with the quality that Bob's is accustomed to offering its consumers.".
Marcelo Tristão, Director of Development and Digital Transformation at Bob's, emphasizes that the launch is part of the chain's strategy to be increasingly connected with its consumers on different occasions. “Bob's partnership with Cepêra is essential for the growth of our portfolio. And by expanding the Bob's At Home line, we provide an even more complete customer experience with the brand.”.
In 2024, Bob's, which has been in the market for over 70 years and maintains innovation in its DNA, plans new product launches. "With the new sauce flavor, we are offering new experiences to the public and further expanding Bob's potential for new business ventures," says Tristão.
Bob's Grill sauce is available at over 2,300 points of sale nationwide, including Bob's stores and various supermarket chains such as Supermercados Guanabara, Prezunic, Mundial, among others. Consumers can also purchase it through the Bob's app and major delivery platforms.
About Bob's – The first franchise network in Brazil, Bob's is a genuinely Brazilian company, founded in 1952 in the bustling Copacabana neighborhood, which quickly became a trend and a craze among Rio de Janeiro residents. Its expansion throughout Brazil began in 1984 through a successful franchise system, which continues to this day offering support to all those interested in opening a unit of the network. Currently, there are more than 1,000 points of sale in all regions of Brazil.
