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Cepêra apresenta nova linha de produtos prontos para uso, “No ponto, tá pronto!”

New releases

Cepêra presents a new line of ready-to-use products, "Just right, it's ready!"“

2 min reading

Versatile, it can be used in a variety of recipes and is also ideal for creating quick and healthy dishes.

The new line of ready-to-use products, made with whole, soft grains, preservative-free and with that homemade taste, is just like Cepêra: democratic! Knowing that there are those who love to cook but don't have much time for it, and on the other hand, there are those who aren't very good at it but still don't want to give up that delicious flavor, Cepêra has come up with a new product to cater to both types of customers. Not to mention those who aren't very good with pressure cookers (or are afraid of them!), and even more: those who don't have time to soak the grains before cooking them.

The "Just Right, It's Ready" grain line, composed of beans, chickpeas, corn, and peas, packaged in the Recart Cepêra box, offers two consumption options: seasoned beans, in Carioca and Black varieties, "Heat in 2 minutes and reinvent in the kitchen!", and "Season it your way!": White Beans and Chickpeas. There are also peas and corn, which are great accompaniments for recipes that awaken the chef in everyone!

In fact, the company's positioning is precisely this: "Cepêra Invents, You Reinvent," which focuses on providing flavors with experience in a playful and relatable way, showing how Cepêra is ready to cater to all profiles, whether those who value the experience of preparing the dish, believing it's as important as eating, or even those who prefer quick and easy-to-make dishes. This line, in addition to offering ready-made products, provides different preparation options for you to reinvent popular dishes with much more practicality, such as Feijão Tropeiro (Brazilian bean stew), a mess-free Feijoada (Brazilian black bean stew), a Cassoulet, an easy and quick Chickpea Salad, or colorful Rice with corn and peas! All with time savings and great flavor!

As explained by Cepêra's marketing manager, Ana Carolina Penteado, this new line offers versatility in the kitchen, being usable in various recipes, ideal for creating quick and healthy dishes such as salads, hamburgers, soups, and even some types of stews. "Therefore, if you are looking for more flavor and healthiness in your meals, with a balanced approach, Cepêra's 'No ponto, tá pronto' line is an excellent option, not to mention the sustainability aspect, since its packaging, in addition to being environmentally friendly, is made of recyclable 100% material.".

More information can be found on Cepêra's social media channels @saborescepera.

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