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This unprecedented partnership took into account the fact that Cepêra has been a benchmark in the Brazilian sauces and condiments market for over 75 years.
What do Cepêra and Knorr have in common? First and foremost, a commitment to offering high-quality products to their consumers, respecting sustainability in all their processes.
And now, both companies are presenting a new development: an unprecedented partnership for the launch of Knorr's new line of gourmet tomato sauces. Through a brand licensing model, all production, distribution, and sales of the products will be handled by Cepêra.
“Already recognized for its pioneering role in broths and seasonings, and being a benchmark in flavor, Knorr is now exploring new categories in search of a more prominent role in Brazilian dishes, contributing to the brand's global ambition to put good food on seven billion plates by 2025, as well as strengthening the brand as an ally in the daily lives of our consumers,” concludes Rayssa Suzuki, New Business Manager at Unilever.
With its new line of Gourmet Tomato Sauces, the brand increases its presence on different shelves, strengthens its portfolio, and offers consumers a high-quality option with incredible flavor at an attractive price, using one of the most widely used ingredients in Brazilian recipes. This move is part of the brand's strategy to become increasingly present in new consumption occasions, through products that are central to the meal, part of Brazilians' daily diet, and widely used in their cooking.
Cepêra was carefully chosen to be the official partner of the Knorr brand in the tomato sauce category in Brazil. According to Luciana Guernieri, Director of Customer Marketing and New Business at Unilever, the motivation behind this choice is the fact that Cepêra has been a benchmark in the Brazilian sauces and condiments market for over 75 years. “The company offers high-quality products to its consumers and has sustainability commitments that coincide with the values of the Knorr brand, in addition to having expertise in this market, making it the ideal partner for our expansion in this category,” says Luciana.
The products arrived in stores at the end of February, in a line composed of the three favorite flavors in the Brazilian palate: Traditional Tomato Sauce, Tomato Sauce with Basil, and Pizza Flavor Tomato Sauce; all of them gluten-free and prepared with selected ingredients to bring superior flavor, high quality, and practicality that have been part of Knorr's DNA for over 60 years.
Furthermore, the new products arrive on store shelves at a special time for Cepêra, which, together with Knorr, will bring even more new products to consumers who admire and trust both brands. "This is just the beginning of a partnership that will yield incredible results for both companies, and more news will be announced soon," says Decio Filho, CEO of Cepêra.
About Cepêra: Traditional yet modern, Cepêra has been present in the market since 1947 with its line of condiments, preserves, sauces, and peppers, aiming to provide flavors and experiences to those who love to cook, whether professionals or amateurs. A company that considers the Brazilian palate and follows trends, constantly bringing new products to its consumers who seek experimentation and emotional memories in a simple, democratic, and authentic way. In addition to being present in restaurants, snack bars, and homes throughout Brazil, Cepêra exports its products to countries in Latin America, Europe, and the United States. www.cepera.com.br
