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Cepêra's initiative for Children's Day aims to encourage the habit of reading.
Based on research, the brand will distribute 100 kits containing a Cepêra book, a cup, a thermos, a toy, and products from the Senninha line, which is part of the company's Social Responsibility Project.
The initiative contributes to the education of thousands of children and young people, allocating a portion of its product revenue to the institution.
To participate, simply visit the website and register by September 29th. From September 30th to October 1st, profiles will be selected based on their interactions on social media directed at the campaign's audience, always using the hashtags #Cepiranaleitura and #Cepiranacepera.
Source: Propmark
