High quality and a diverse portfolio have pleased consumers.

Discover the product line that has grown 130%

With a growth of 41% in food retail in 2020, Cepêra is increasingly present in Brazilian supermarkets and homes. The main reason for these excellent results is the Sabores Cepêra product line, which recorded no less than a 130% increase in sales, whose portfolio is full of sauces and condiments that provide selected ingredients, offering a special flavor to meals.

For mayonnaise fans, for example, there are options ranging from the original version to those with garlic, onion, and cheddar cheese. The same investment in quality and portfolio diversification occurs in categories such as mustard, ketchup, and sauces to accompany dishes like pasta and meat.

With over seven decades in the market, Cepêra has a strong presence in the wholesale and food service sectors. In recent years, the company has also exponentially expanded its distribution to all formats of food retail stores. To meet the increased demand, it has made an additional effort in its factory, increasing machinery and production lines to ensure an adequate structure for such growth.

In tune with new trends, Cepêra demonstrated its full potential for innovation by leading a broad study on food consumption, focusing on flavors – sweet, salty, sour, and bitter – but also incorporating recent discoveries such as umami (flavor enhancement), starch (the taste of carbohydrates), and kokumi (a sensation in fattier foods).

This work led to a new way of working with points of sale for the execution of different culinary products, spices, and condiments. The proposal is for supermarkets to group these items in the same space, a product arrangement called the Flavor Category, facilitating the shopper's shopping journey and increasing sales and profitability.

Source: SA Varejo