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For World Hamburger Day, Cepêra partnered with Swift, and through the customer relationship program, "Swift Encanta," we prepared a kit with products from both brands for engaged consumers. "Here at Swift, we know the importance of nurturing our relationships and we are working harder and harder to ensure that you receive the best products on your table," explains Swift's marketing director, Ingrid Reichling.
According to Ana Carolina Penteado, marketing manager at Cepêra, supporting companies in initiatives that encourage the pleasure of cooking, with original and uncomplicated creations, is one of Cepêra's core principles. In its marketing and communication efforts, the company defends the idea that "the flavor of life has no recipe." Carolina explains, "More important than sophisticated recipes are the experiences and memories shared with important people in our lives, whether through professional or amateur creations using our product line.".
The kit includes a recipe from Chef Fabio Leanza for Swift Smoked Super Bacon Sandwich with Cepêra Garlic Mayonnaise.
