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Going against the trend of "gourmetization" of food, Crispin Porter + Bogusky Brazil launches the "Mamma Cepêra" campaign for Cepêra, using humor to reinforce the concept "More than homemade. Brazilian.".
The films innovate by subverting aspects of the gourmet trend and show a chef teaching dishes that seem sophisticated, but are simplified with the help of "Mamma Cepêra." The character appears in the films through the 'picture-in-picture' technique, translating the recipe in a fun way.
Safety and quality1 minCepêra reinforces its culture of safety and quality with the 19th SIPAT in Monte Alto/SP.Between June 9th and 14th, Cepêra held the 19th edition of SIPAT (Internal Week for the Prevention of Workplace Accidents) at its factory located in Monte Alto...Read →Cepera reinforces safety and quality culture with the 19th SIPAT in Monte Alto/SP. Between June 9th and 14th, Cepera held the 19th edition of SIPAT (Internal Week for the Prevention of Workplace Accidents) at its factory located in Monte Alto. 
Safety and quality1 minThe 18th SIPAT (Internal Week for Accident Prevention) and Quality Week bring activity to the Cepêra factory.Read →The 18th SIPAT (Internal Week for Accident Prevention) and Quality Week brought activity to the Cepera factory. Safety and quality were paramount; the event, focused on safety and best practices, included lectures, hands-on activities, and a raffle for prizes for employees... 
People and management1 minCepêra's Industrial Director participates in Fispal Women Connected.Read →Cepera's industrial director participated in FISPAL Women Connected, an event focused on women leading the food and beverage industry. Alessandra Alves, who shared her career path and achievements, was present and spoke about her career path and accomplishments. 
