Closer to retail, Cepêra creates a new logic for product display!

With a portfolio of over 150 SKUs including condiments, sauces, peppers, preserves, olive oils, tomato products, flavorings, and sweets, Cepêra has defined actions for this year focused on self-service, enhancing its presence in retail throughout Brazil, a sector in which the company's sales grow year after year.

The idea is to provide the supermarket sector with shared benefits, always keeping an eye on the current desires and needs of shoppers. In this direction, a major project is the development of the Flavor Category, the result of extensive studies by the manufacturer on the trends that dictate food consumption today.

One phase of the analysis involved research directly with promoters in stores. This focus on the point of sale made it clear that combining Culinary Products, Spices, and Condiments in a single space would facilitate the shopper's buying experience. The result: increased sales and profitability with products that account for no less than 871% of purchase receipts.

Based on these and other findings, Cepêra created the Sabor Space to bring together all SKUs belonging to the Sabor Category in a single supermarket environment. “Among the benefits of this new organization are convenience in shopping – with better product organization – and reduced operating costs. The visual impact builds shopper loyalty, as they find everything they need for their culinary needs in one place,” explains César Augusto Silva dos Santos (pictured), Commercial and Trade Marketing Director for Brazil at Cepêra, an executive with over 22 years of experience in retail.

The Styllus Supermarkets chain, from Arujá (SP), was the first to set up the space. It started in just one of its stores, but with its rapid success, the idea is already being replicated in other units. Currently, Cepêra is also in the final stages of discussions to implement the "Espaço Sabor" (Flavor Space) in other regional chains in different states.

A new way of handling culinary products in supermarkets is gaining traction, and this is great for both sides of the distribution chain, as well as for consumers.

Source: SA Varejo – Closer to retail, Cepêra creates a new logic for product display.