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Distribution of promotional gifts and product sampling marked the success of the event.
Cepêra, a Brazilian company that produces condiments, preserves, sweets, sauces, and peppers, was present on the coast of São Paulo, in Riviera de São Lourenço, from December 2023 to February 2024 with its summer campaign "Reinvent your summer with Cepêra," bringing a series of promotional actions to refresh and spice up the hottest season of the year.
In partnership with select kiosks on Riviera beach, Cepêra offered a unique experience to beachgoers and kiosk owners, distributing exclusive items personalized with its logo, such as parasols, ice cream dispensers, and inflatable sofas. There was also a wide variety of Cepêra products available, including sachets of mustard, ketchup, barbecue sauce, and hot sauce, as well as 3.5kg ketchup containers, garlic sauce, Cepêra mayonnaise, and the American Burger.
The promotional campaign wasn't limited to the beaches. In a special event held at GPA (Grupo Pão de Açúcar), consumers could participate in a gamification activity where correctly guessing 7 sequences in the sound and visual game "Genius" guaranteed them an exclusive prize.
Also at GPA, there was a tasting event for the launch of Cepêra's "On Point, It's Ready!" corn line, held from December 27th to 30th, reinforcing the brand's commitment to providing unique flavors and experiences to its consumers. "With this action, Cepêra reinforces its presence in the retail market and consolidates itself as a brand that is always attentive to trends and the needs of its consumers. It also shows that the famous beach corn can be even more practical using Cepêra's ready-to-eat corn," explains marketing manager Ana Carolina Penteado.
Compared to the previous month (Nov./23), there was a significant increase in sales, representing a month-on-month growth of 305%. In addition, 2,235 product tastings were conducted, highlighting the success of the campaign in promoting the product and boosting sales.
The new line of ready-to-use products, made from whole, soft grains, which in addition to corn also includes beans, chickpeas, peas, carrots, and lentils, is preservative-free and offers versatility in the kitchen, being usable in various recipes. They are ideal for creating quick and healthy dishes, such as salads, burgers, soups, and even some types of stews. “Therefore, if you are looking for more flavor and healthiness in your meals, with a balanced approach, the 'No Ponto, Tá Pronto' line from Cepêra is an excellent option, not to mention the sustainability aspect, since its packaging, besides being environmentally friendly, is made from recyclable 100% material,‘ adds Ana Carolina.
