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The campaign promises to boost sales at the point of sale and increase sell-out with the slogan "Cepêra invents, you reinvent".“
Continuing its recently launched campaign "Cepêra invents, you reinvent," the company is bringing yet another novelty to shower its "CepêraLovers," those passionate about Cepêra products, with prizes.
With the positioning "We invent, you reinvent," Cepêra encourages consumers to reinvent themselves with prizes and is betting on this new feature to get closer to millions of consumers across the country. As a result, the demand for products at the point of sale, initially impacted by television media and now by in-store promotions, is expected to be higher. In other words, it's best not to run out of Cepêra products on the shelves! At points of sale, there will be Instagrammable environments, Cepêra bikes, and even the Cepêra Food Truck for product tasting.
The idea, as explained by Carolina Penteado, Marketing Manager of the company, is to share Cepêra's purpose, which is to be "a company that invents, so that the consumer can reinvent new possibilities and dishes".
In this campaign, which starts on September 1st and runs until November 30th, everyone wins: the retailer, who increases the average ticket price, generates more visibility at the point of sale, and boosts sell-out results; and the consumer, who, by purchasing any Cepêra product and filling out their information on the website, registering their invoice on the promotion website, earns lucky numbers and enters the draws.
Each product is equivalent to one lucky number. There will be 91 daily draws of R$400.00 each, and each Cepêra product is equivalent to one lucky number. And there are products worth double points! There will also be 3 draws of R$20,000 each, taking place on October 4th, November 8th, and December 6th, conducted through PicPay digital accounts. And Cepêra wants to know: "How would you reinvent yourself with R$20,000 in your account? Cepêra Invents, You Reinvent.".
Cepêra is betting on this new feature to get closer to millions of consumers across the country with a campaign that began with commercials on open and closed TV channels nationwide, and which now includes reinforcement on social media and at points of sale, with the presence of Instagrammable environments, Cepêra bikes and even the Cepêra FoodTruckzinho for product tasting.
