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Innovations focused on category development never stop, always with a focus on meeting the current needs of consumers.
Another year of significant growth. That's how 2022 was for Cepêra Alimentos, which increased sales by 24% compared to 2021. In addition to providing high turnover, the portfolio of this Brazilian company increasingly provides an increase in average ticket size and profitability in supermarket chains and wholesale stores.
This is the case with the line of oriental sauces, whose sales volume last year grew an impressive 119.61% compared to the previous 12 months. The story is no different in the tomato products segment, a very common part of Brazilian shopping baskets.
The new line of tomato sauces in Tetra Recart packaging became an instant sales success and now includes two new products: Mammad'oro Traditional Sauce and Passata, made with 12 tomatoes. The innovative packaging offers a number of benefits. For example, it allows the sauces to be prepared directly in the carton, ensuring complete food safety and preservation, as well as enhanced flavor and intensity, preserving texture, color, and aroma. The recipes contain chunks of tomato and are preservative-free.
All this with sustainability – since the packaging material is made from renewable sources –, easier for the consumer to open, and taking up less shelf space compared to cans and glass.
“The tomato sauce category has room for premiumization similar to what has happened with beers in recent years,” analyzes César Augusto Silva dos Santos, Commercial Director of Cepêra.
In this regard, another great new product has just arrived. In a bold investment, Cepêra and Unilever have combined flavor and excellence to create a line of Gourmet Tomato Sauces, which are already being sold throughout Brazil in Traditional, Basil, and Pizza versions, flavors inspired by original Italian recipes, with crushed tomato pulp including pieces, skin, and seeds.
“Sales of premium products in the category have increased by 23.41% in the last 3 years, while low-price products have grown by 3.11%. Consumers are looking for high-quality products at a fair price. We seek to offer options that develop the category and meet the new needs of the public,” highlights Ana Carolina Penteado, Marketing Manager at Cepêra.
And to attract more consumers to its retail portfolio, Cepêra has prepared a significant media investment with advertisements on the main national free-to-air TV channels. It's the right partner to improve results in your stores.
Produced by SA Content
