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Unusual combinations, yes, but with lots of flavor and innovation! Proof of this is the new Cepêra campaign in partnership with Cinemark to promote the Cepêra Flavored Pepper Line.
The important thing is to savor, innovate, and have fun. Popcorn with chili pepper or chili pepper with popcorn? It doesn't matter when you're passionate about chili peppers, right? But have you ever thought about the adrenaline rush of trying out various unusual and spicy combinations? It could be at the movies at home, watching a film with friends, family, or your boyfriend/girlfriend.
For those who want to face the spiciness levels and experience a burst of flavor, Cepêra presents three versions: Chipotle Pepper Sauce – It's all good; Sweet Chilli Pepper Sauce – It's intense…; and Sriracha Pepper Sauce – Take a deep breath!
To encourage experimentation with the pepper line, Cepêra will rely on the help of influencers, or "Cepêra Ambassadors," chosen for their interactions on social media.
Registration will begin on March 11th and end on March 18th. Between March 29th and April 6th, 500 participants will be selected to receive kits with products and instructions for the remaining stages of the campaign, with missions to be completed until the end of the campaign on April 23rd. On social media, you can follow everything happening in the campaign through the hashtags: #cepiranosaborpimentas and #pipocandonosabor
As Cepêra's marketing manager, Ana Carolina Penteado, explains, "the idea is to encourage this audience, who enjoy a good movie, popcorn, and chili peppers, to try new experiences and, consequently, have effective contact with the brand, in addition to showcasing the variety of the Chili Pepper Flavors Line.".
More information can be found on Cepêra's social media channels @saborescepera.
About the Cepra
Traditional yet modern, Cepêra has been present in the market since 1947 with its line of condiments, preserves, sauces, and peppers, aiming to provide flavors and experiences to those who love to cook, whether professionals or amateurs. A company that considers the Brazilian palate and follows trends, constantly bringing new products to its consumers who seek experimentation and emotional memories in a simple, democratic, and authentic way. In addition to being present in restaurants, snack bars, and homes throughout Brazil, Cepêra exports its products to countries in Latin America, Europe, and the United States. www.cepera.com.br.
Source: 2A Foods
