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Cepêra has just partnered with Cinemark, and to celebrate, the companies are promoting the campaign "Cepêra in Pepper Flavors". In this campaign, the brands are seeking ambassadors for the Cepêra Flavored Pepper Line, who will be chosen based on interactions on social media. Applications are open until March 18th. In Campo Grande, Cinemark is located in the Campo Grande Shopping Mall.
Between March 19th and 25th, 500 participants will be selected to receive kits containing a bucket, two Cinemark original-flavor microwave popcorns, and three Cepêra hot sauces (Chipotle, Sweet Chilli, and Sriracha). Those selected will also receive instructions for the remaining stages of the campaign, with missions to be completed until its end on April 23rd. To follow the stages, simply search for the hashtags ##cepiranosaborpimentas and ##pipocandonosabor on social media.
“At Cinemark, we are committed to offering innovative experiences to our viewers, both inside and outside the movie theaters. The combination of flavors in our popcorn with Cepêra's Pimenta Sabores line will be the perfect accompaniment to watching your favorite movie at home,” says Daniel Campos, Marketing Director of Cinemark.
For those who want to enjoy movie theater popcorn with a chili sauce, the kits that will be part of the campaign will also be available on Cepêra's e-commerce site starting March 29th. More information can be found on Cepêra's social media @saborescepera.
Source: MS Focus
