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Aware of our responsibility, we invest in actions aimed at preserving the environment. Use, recycle, and transform!
Companies that focus on preserving the environment in their manufacturing processes are important and are gaining increasing consumer preference. When their entire production chain, from origin to final destination of the packaging used, is carefully considered with strategies aimed at reducing waste in nature, the perception of value changes in the eyes of everyone: consumers, industry, the market, suppliers, etc.
In 2019, Cepêra consolidated a partnership with Boomera, which transforms waste into modern and durable utensils through the circular economy, including reverse logistics. This partnership defines a series of actions that will be supported by brand ambassadors, clients, marketing campaigns, and social media, aiming to promote engagement and awareness of the issue, using design and transformation to create a new beginning for packaging: circular products.
As explained by Cepêra's marketing manager, Ana Carolina Penteado, products such as cutlery holders, bags, and plastic pallets will be produced from plastic and disposable packaging made with recycled material. "What matters is everyone's engagement in the culture of reuse, supporting new destinations for potentially recyclable waste. Recycling is done with laminated packaging from the entire market, regardless of the brand; what matters is awareness," she says.
This is Cepêra's purpose with these actions: To appreciate the best flavors of life, always remembering to preserve. A kitchen your way, combining practicality, a touch of gourmet flair, and most importantly, circularity.
In the case of pallets produced from waste from laminated plastic packaging, whose model is equivalent to the traditional PBR, the durability is greater, between 7 and 10 years (while wooden pallets have a durability of up to 2 years), widely accepted in export processes, in addition to greater safety and hygiene. This also makes it possible to include the packaging in the value chain, preventing it from ending up in landfills.
Furthermore, there is an entire ecosystem that benefits from this reverse logistics process developed by Cepêra in partnership with Boomera. "Greater income generation for recyclable material collectors, a reduction in CO2 emissions, one of the greenhouse gases, and thousands of laminated packages diverted from landfills and recycled," the manager points out.
Cepêra is launching a campaign in honor of World Environment Day (June 5th), where everyone can become a Cepêra Ambassador and support this movement of transformation and awareness.
About Cepêra: Traditional yet modern, Cepêra has been present in the market since 1947 with its line of condiments, preserves, sauces, and peppers, aiming to provide flavors and experiences to those who love to cook, whether professionals or amateurs. A company that considers the Brazilian palate and follows trends, constantly bringing new products to its consumers who seek experimentation and emotional memories in a simple, democratic, and authentic way. In addition to being present in restaurants, snack bars, and homes throughout Brazil, Cepêra exports its products to countries in Latin America, Europe, and the United States. www.cepera.com.br.
About Boomera: Boomera® was created to add value and new life to waste that would otherwise end up in landfills, especially materials considered difficult to recycle. Using its proprietary CircularPack® methodology, it works with the circular economy from start to finish, conducting science with a strong sense of responsibility in its materials laboratory, implementing reverse logistics in partnership with over 8,000 cooperative members, and transforming waste into circular products with a cause through extensive research, development, and innovation. Founded in 2011, Boomera® was one of the first Circular Economy companies certified as a B Corp, a member of the Ellen MacArthur Foundation, and awarded Social Entrepreneur of the Year by Folha de São Paulo and the Schwab Foundation in 2019, and in 2020 received recognition from the World Economic Forum.
