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Featuring an exclusive, easy-to-handle spout cap that allows for dosage selection. Its design and ergonomics ensure a complete seal, leaving no product residue on the outside, thus preventing mess and waste, and providing greater safety. The packaging, with its clean design, simple language, and transparency, aligns with new consumer clarity trends, where the brand becomes a trusted signature of product quality. The spot cap's internal geometry allows for flow control, with an intermediate "click" to prevent leaks, waste, and product contamination after opening. The cap's opening system, with its adjustable locking mechanism, offers the option of appropriate dosage for each use. The coated paper labels provide greater shine and high-quality printing. The packaging was designed to improve product usability and manufacturing process; being injection-molded directly within the Cepêra factory offers greater safety to the production process. The line emerges with a new sales appeal, bringing more clarity and simplicity to consumer information, aiming to rejuvenate the brand's visual concept. With communication aligned with the product line's proposition, the goal is to empower the consumer by adding authenticity to each variety. In a category where consumption is frequently used in daily meals and is growing among young people, the appeal lies in fun and clear communication. The labels have vibrant colors and information is presented in a lighthearted way, such as the spiciness level of the peppers. The packaging components, such as the label, bottle, and cap, are recyclable.
Source: ABRE Brazilian Packaging Award
