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New logo and slogan: 'the taste of life has no recipe', for the brand. New cafeteria facilities for employees and new robotic equipment to speed up palletizing work. These are some of the new features at Cepêra, a company located in the village of Ibitirama, in Monte Alto.
Immediately after the cafeteria's inauguration, guests had the opportunity to watch Décio Filho present the company through an institutional video that portrayed Cepêra's new market phase, as well as visit its industrial park, observing the production process and logistics that carry the Monte Alto name on its packaging throughout Brazil and abroad. Currently, Cepêra has 18,000 m² of built area and 200,000 m² of land in Ibitirama, with approximately 300 employees.
With Brazilian tastes in mind, the condiment line has been reinforced, with a focus on new categories of mayonnaises and vinegars, as well as liquid smoke for smoking meats. The Cepêra Flavors line of mayonnaises will be sold in four versions. The vinegars – Red Wine, Apple Cider Vinegar, and Balsamic Vinegar – can go straight to the table thanks to the practicality and attractive packaging (270 ml bottles), which are easy to use thanks to the dispensing nozzle. The liquid smoke enhances the flavor of meats, with a unique smoky touch for those seeking a distinctive taste; it can also be used in preparations, sauces, and condiments.
Source: O Imparcial Monte Alto
