Skip to content 
Visual artist Mena was responsible for translating the emotional connection of creative freedom into unique culinary creations.
The facade of Cepêra's administrative headquarters in Monte Alto, SP, has just gained a gigantic and exuberant mural. The artist responsible for this new addition is the São Paulo-based visual artist Mena, who, following the brand's positioning "We Invent, You Reinvent," created a work of art that celebrates creativity and innovation, reflecting Cepêra's philosophy of transforming ingredients into unique and personalized culinary creations.
As Mena explains, the idea was to celebrate the kitchen as art, since it is a place of personal expression. “With a vibrant color palette, the artwork emphasizes that food allows creativity to flourish; each person is encouraged to experiment and personalize their recipes,” she says. “The painting not only beautifies the factory but also inspires reinvention and highlights the experience of sharing meals and flavors.”.
For Decio Filho, CEO of Cepêra, the artist managed to translate values that are very important to the company through his art, starting with the variety of vibrant colors that connect with each other, just as he believes the creations of each reinvented recipe using the brand's products should. "In the kitchen there are no rules, it's a place for experimentation, where colors, textures and flavors mix, even turning a simple dish into a work of art!", he states.
Mena doesn't use pointillism in her art; instead, she uses commas, drawing an analogy to the need to pause, observe, analyze, and reinvent oneself whenever necessary. This connects strongly with Cepêra's idea of constantly seeking to create new products within its line so that people can reinvent them according to their creativity when sharing their meals.
The mural, named "We Invent, You Reinvent," was presented to employees this week, a very important week for the company, as it coincides with "Quality Week with SIPAT," during which best practices, processes, actions, and values are ratified and endorsed, with the purpose of strengthening Cepêra's culture of quality and safety. A gift to the employees.
