The 12 signs of the zodiac are featured in the new edition of Ketchup Original with special and fun phrases.

Cepêra is also associating the flavors of its products with each element and the signs of the zodiac in its new campaign.

“With me, it’s like this: a different meal every day,” “Want to see me get emotional? Just give me a hamburger!”, “Cooking isn’t my thing, but eating is!”, are just some of the phrases that will be associated with the zodiac signs on the labels of the ketchups that can already be found in the main points of sale in the country and on the Cepêra e-commerce site.

In Cepêra's new campaign, flavor and fun go hand in hand! #CêpiranosaborSIGNOS features new labels for Cepêra Original Flavored Ketchup with phrases describing the characteristics of each of the 12 zodiac signs.

Furthermore, Cepêra has associated the flavors of its product line with each element of the zodiac (Water, Fire, Earth, and Air), relating them to the characteristics of each sign.

The signs of the Water element (Pisces, Scorpio, and Cancer), for example, love flavors reminiscent of home-cooked meals, which are comforting and milder.

Those born under the Fire element (Aries, Leo, and Sagittarius) love intensity in life's flavors, and strong tastes are their favorites.

In the Earth element (Taurus, Virgo, and Capricorn), we have those who love sophisticated and distinctive flavors, but who don't give up enjoying all the flavors of life!

And finally, in the Air element (Gemini, Libra, and Aquarius), the mission of discovering the perfect flavor is almost impossible, as they love a different flavor every moment.

According to Cepêra's Marketing Manager, Ana Carolina Penteado, it's common for people, upon meeting, to ask each other about their zodiac sign at some point in the conversation. “Whether to start a conversation or to identify some typical characteristics of each sign, astrology has certainly been part of some of our conversations. That's why Cepêra combined the flavor that's already part of Brazilian life with fun through phrases inspired by the 12 signs of the zodiac,” she explains.

More information can be found on Cepêra's social media channels @saborescepera.